- Jun 7, 2018
- 2 min read

🤓 Custom Pixel Retargeting: Mastering Letter-boxing on [The #AskLalonde Show 32]

Ever heard of letter-boxing in the digital world and wondered what it entails? Or maybe you've come across the term "retargeting" but weren't quite sure how to leverage it for your business? In Episode 32 of the... CONTINUED BELOW 🔽

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Ever heard of letter-boxing in the digital world and wondered what it entails?

Or maybe you've come across the term "retargeting" but weren't quite sure how to leverage it for your business?

In Episode 32 of the renowned The #AskLalonde Show, we delve deep into these intriguing topics, placing a special emphasis on custom pixel retargeting.

For many entrepreneurs and small business owners, the world of digital advertising can be a maze.

There are countless strategies to employ, tools to utilize, and metrics to keep track of.

But among these, retargeting stands out as one of the most potent.

At its core, retargeting is the practice of re-engaging visitors who've previously interacted with your website or online content but didn't convert into customers or subscribers.

By setting up a custom pixel, you can track these visitors and serve them tailored ads based on their prior interactions, significantly increasing the chances of conversion.

But how do you set up such a pixel?

And where does letter-boxing come into play?

Letter-boxing is a technique where a website's content is framed, or "boxed", in such a way that only the essential parts are visible, leaving out potential distractions.

In the context of digital advertising, this technique can be used to create a focused environment for your ads, increasing their effectiveness.

Combining this with custom pixel retargeting, you can craft a seamless user journey that gently nudges visitors back into your sales funnel.

If you're an entrepreneur eager to expand your digital marketing prowess, this episode is a goldmine of insights.

From the technical aspects of setting up a custom pixel to the strategic nuances of combining letter-boxing with retargeting, we cover it all.

Whether you're a newbie to the world of online advertising or a seasoned pro, there's something to learn for everyone.

Join us and discover the power of custom pixel retargeting.